Going over some online content examples in the modern day
Taking a look at how the internet has changed the way we are accessing media and existing affairs.
The rise of online content has completely changed what is meant by the term mass media. Previously, mass media adhered to a hierarchical design, using a top-down media model. Typically, a small group of professionals, such as newspaper editors or broadcasters, who would produce content for large audiences who mainly just consumed it. However, nowadays, with the help of the internet, the face of media has seen substantial change, making the consumption and accessibility of media much more open and interactive. With access to popular social media platforms, new media examples are revealing that people can produce and share their own material, check here just as easily as they can consume it. Social media has enabled anyone to add to public discussions, rather than simply the significant media companies and so as a result, mass media is no longer controlled by a couple of big voices. Rather, it is spread across millions of user stories around the world.
In the online media landscape, what we see on the internet is largely elected by algorithms which are shaped by our online habits. Each social media platform uses its own programmed system to put forward new material and advise material that will interest the user. The types of media content examples that will be revealed to a user is designed to keep individuals engaged. The algorithms are created to keep individuals stimulated by suggesting and promoting videos that are relevant, well-liked or contestable among other users. While this level of personalisation can be practical, it can confine the areas of media that individuals are subjected to, producing more division and predisposition among users around social issues. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for example, would identify the impact of social media websites in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the impacts of user created content in the media landscape.
In today day, online platforms have made it significantly easier for everyone to produce and share content. Formerly, producing material for a large audience involved access to a series of crucial resources and financing. Currently, with the use of smart devices and common digital technologies, digital media content examples including short form videos, blog posts and podcasts can be easily made with just a few fundamental devices, in addition to reaching a large audience, extremely rapidly. This has opened the door for more diverse voices, specifically those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking platforms, indicating that social media has created a place for underrepresented neighborhoods to share their narratives.